Cergentis developed the widely-published Targeted Locus Amplification (TLA) technology, a next-generation sequencing (NGS) technology offering unique advantages in the implementation of precision medicine and advanced genetic engineering.
Cergentis were planning to release products in a new application area, and were looking for a way to fine-tune their branding and communication to publicize this. After analyzing the competitive landscape, we proposed an umbrella branding system using color variations to represent the different applications. We incorporated these into website designs and assisted in the integration of HubSpot’s customer relations management (CRM) system. We revamped the corporate and investor presentations and now provide ongoing communication strategy and support.